Bihar government is thinking of using the radio to reach out to the poor people of Bihar and educating them about the importance of literacy, sanitation and kicking bad habits like consuming alcohol and tobacco.
At the outset it is a good media option as many of the people hear radios in Bihar. However, will they listen to someone talking rather than listen to someone singing. The programs have to be made interesting enough for the people to listen to them and I am sure the people working on this plan will figure out a way to use the tool effectively. And even if it has some impact on the people , then the effort will be worth it.
Finally, this shows that more and more people are thinking of ways to improve the situation in Bihar in some way or the other and this is definitely good news.
More details about this news can be read in The Economic Times article "Reaching out to Bihar's poorest, via radio"
Prashant
progressivebihar.blogspot.com
At the outset it is a good media option as many of the people hear radios in Bihar. However, will they listen to someone talking rather than listen to someone singing. The programs have to be made interesting enough for the people to listen to them and I am sure the people working on this plan will figure out a way to use the tool effectively. And even if it has some impact on the people , then the effort will be worth it.
Finally, this shows that more and more people are thinking of ways to improve the situation in Bihar in some way or the other and this is definitely good news.
More details about this news can be read in The Economic Times article "Reaching out to Bihar's poorest, via radio"
Prashant
progressivebihar.blogspot.com