Media coming to Bihar

One good visible sign that people expect Bihar to continue growing is the interest media is showing in Bihar. Not only many publications who never wrote about Bihar are writing about it but also many of them are focusing on Bihar as their next growth area.

Thus we see that Dainik Bhaskar, a Hindi newspaper and the 2nd most read , is setting up a printing facility in Bihar and plans to bring out multiple editions.

Similarly other news papers like Hindustan and Prabhat Khabar are expanding their editions by bringing out other editions of the paper from Bhagalpur and Muzzafarpur. Hindustan is setting up a new printing press in Patna that can print an all-colour, 24-page edition newspaper at the rate of 90,000 copies an hour.

Bihar poised to be next major battleground for Hindi dailies an article in Live Mint states that "Bihar isn’t an unattractive market either. The state’s economy is growing at 11.03% compared with the national average of 8.49%, according to the latest data from the Central Statistical Organisation (CSO). Chopra of Hindustan says of the Rs2,000 crore advertising revenue that the Hindi dailies generate, Bihar contributes around Rs150 crore. And readers in the state also appear to be willing to pay for their papers—a change from most other markets where advertising subsidises the cost of printing to a significant extent."

This is another one of the stories of a growing Bihar.